A major shift in people's purchasing habits has occurred during the current pandemic. These alterations have an impact on the natural beauty and wellness industries as well. Customers spend more time at home and complete tasks independently (i.e., DIY).
Consumers now expect more from firms in terms of sustainability and diversity, and they hold them to account. Last year, Unilever removed the word "fair" from its Fair and Lovely cosmetic cream, causing outrage.
As the saying goes, "beauty is in the eye of the beholder"
People's perceptions of natural beauty are shifting away from traditional ideas of skincare, and toward experiences, they can identify with on a personal level.
Nevertheless, how long these consumption trends will last is the most pressing question on everyone's mind. Contrary to popular belief, circumstance affects human behavior. And over time, repeated behaviours form new habits, which change one's outlook.
A New View on Natural Beauty
Happiness, kindness, dignity, and confidence ranked first, second, and third, respectively, in a 2019 IPSOS study conducted in 27 nations, including India. Unexpectedly, this list places Makeup and Cosmetics near the bottom.
We comprehend the difference between being beautiful on the outside and being lovely on the inside, this seems to go against what people do. The first time you meet someone, you might be swayed by their looks. However, it is only after you get to know them and appreciate their character traits that you will keep finding them interesting.
In the end, it's not about how pretty you look on the outside that matters.
The two forces shaping natural beauty today are diversity and long-term sustainability. Your self-esteem and self-worth are more essential than what other people think of you.
In a survey conducted in the United States, 43% of respondents stated that they preferred natural beauty products. The increasing demand for natural and clean beauty products creates conflict between product safety, quality, efficacy, and longevity.
The Transition from Wellness to Well-Being
People are also embracing wellness more broadly. However, they're balancing traditional well-being drivers like physical, mental, emotional, and spiritual wellness with newer ones like social, professional, and financial wellness.
They're working hard to achieve this goal. It's becoming more and more about making well-balanced and personal decisions regarding health and happiness.
Convergence of natural Beauty and Wellness
Being healthy and content is the way to go for beauty. However, companies have started adding wellness and beauty services to salons because they see how they work together. They even purchased a nutrition food firm to help their customers make better dietary choices.
Consumers are moving away from merely desiring a "beautiful being" on the outside and toward a more holistic concept of "beautiful wellbeing."
Our world has changed in many ways, and our values and expectations have changed in ways we didn't think we'd be able to handle. It makes sense, then, that a holistic approach has moved to the top of our list of things we want to do the most.
Nevertheless, the balance between our physical and emotional well-being is the goal. People are becoming more interested in natural remedies that can help both the mind and the body.